YES FM: Full Branding

My First Full Rebranding:

In the fall of 2025, I sat down with my father to discuss the future of the local radio station he ran in our hometown. He had a great vision for what the station could be, but limited resources led him to partner with YES FM, a network based in Ohio.

Once the transition began, I saw a clear need for a visual update to match their new direction. The old stencil logo completely lacked brand recognition. There was nothing to distinguish the station in the market, and it offered zero brand symbolization. I reached out to the team to see how I could help, and that conversation started what would become my most ambitious project yet.

We needed something to unify each individual station branch, connect with the audience, and represent the future vision of the network. I anchored the new identity on a simple, universal concept: a thumbs up. It is a gesture each of us does all the time, instantly communicating positivity and approval. By March 2026, we officially went live with this new logo and a completely rebuilt website.

This was a major step up in my career. While I have designed websites before, managing a project of this scale within WordPress was a massive learning curve. It was a challenging process, but seeing the final product launch was incredibly rewarding.

Helping a local station evolve into something larger was a fantastic experience. Although I wish I could continue assisting them on a more regular basis, I am proud of the work we accomplished. I often feel like I could have done even more, but I am happy to have helped provide the station with a professional, unified foundation for the future.

Check out the finished website at yeshome.com