That’s What She Said: Series

For this women’s series, I created a bold, conversational identity built around speech bubbles, oversized typography, and a warm pink palette. I wanted the design to feel confident and approachable—like honest conversation between women, not a polished corporate campaign.

The branding was applied across sermon graphics, promotional slides, giving information, and social media. What I enjoyed most was creating something that felt both playful and meaningful while giving the women of Innovation Church a clear visual space of their own.