The Foursquare Church — Selected Design Work 2024–2026
Central District NextGen
The Foursquare Church — Central District
Graphic Design Intern → Contract Graphic Designer
Social Media · Editorial Design · Event Campaigns · Brand Development
Central District NextGen serves a unique audience: youth pastors, leaders, students, churches, and ministries spread across a geographically large district of The Foursquare Church. Because the audience is so specific, one of the biggest opportunities during my internship was helping establish a visual and editorial approach for a space that had not previously been consistently defined.
Rather than simply creating individual graphics, much of my work focused on developing a recognizable way for NextGen to communicate—how events are promoted, how stories from around the district are highlighted, and how information can feel connected even when the subject of each post is completely different.
Building a Social Identity
A large part of my internship centered around developing social media content for Central District NextGen.
The challenge was unusual: this is not a broad consumer brand trying to reach millions of people. The audience is intentionally niche, centered around NextGen ministry within one Foursquare district. That meant success could not simply be measured by following trends or chasing the widest possible reach. The content needed to be immediately useful and recognizable to the people it was created for.
I developed visual formats for highlighting upcoming events, ministries, leaders, stories, and different parts of the district while creating enough consistency for those posts to feel like they belonged to the same organization.
Despite the specificity of the audience, most of our posts consistently reach at least 1,000 views. That has helped demonstrate that focused content can still create meaningful engagement when the visual language and subject matter are designed specifically for the community receiving it.
From Posts to Editorial Storytelling
One of the areas that has changed most throughout my time with NextGen is the way we tell stories.
Earlier social content was primarily focused on communicating information clearly. As the visual identity developed, I began thinking more editorially: not only about what information needed to be communicated, but how pacing, typography, imagery, hierarchy, and sequencing could encourage someone to continue through a story.
Carousel posts and district highlights gradually became opportunities to create small editorial experiences rather than isolated graphics.
This meant thinking about the first slide as a cover, creating visual rhythm between slides, determining which information deserved emphasis, and giving photography and typography enough space to carry the story.
That process continues to evolve as we experiment with stronger storytelling systems and find better ways to document what God is doing throughout the Central District.
An Evolving Brand
The visual identity of Central District NextGen has never been completely static.
Throughout the internship, I was able to help explore what the brand could become—refining typography, layouts, image treatments, recurring social formats, and the relationship between the broader Central District identity and the personality of NextGen ministry.
Rather than creating an entirely separate brand for every initiative, the goal has increasingly become building a flexible visual language that can support camps, events, announcements, editorial stories, and everyday social communication while still feeling connected.
That evolution is still happening.
My internship with Central District NextGen grew into continued contract design work with The Foursquare Church, allowing me to continue developing the systems, campaigns, and visual direction I helped establish. The ongoing nature of that relationship has given me the opportunity to see something that began as individual projects gradually become a larger and more cohesive body of work.
