Impact Tippecanoe: Event Branding

Project Overview

IMPACT Tippecanoe was a city-wide outreach weekend created to move the people of Innovation Church beyond the building and into practical service throughout the Greater Lafayette community. Held May 15–17, the weekend included community projects, donation efforts, and a blood drive, giving people several ways to make a tangible difference. The event closely reflected Innovation Church’s mission of “connecting others to their unique purpose.” 

This project meant more to me than simply designing another church event. I was creating for my own church and for a weekend centered on serving the community I call home. I wanted the branding to communicate that outreach is not passive. Outreach requires people to step forward, get involved, and put their faith into action.

Creative Direction

I built the identity around a bold, urgent visual style inspired by community newspapers, public notices, and grassroots movements. The oversized typography, layered clippings, distressed textures, and bright orange palette gave the campaign a raw energy that felt active rather than overly polished.

The combination of modern condensed lettering and traditional blackletter type connected Tippecanoe County’s history with the forward movement of the event. Small illustrated elements added motion and personality while helping the identity feel handcrafted and rooted in the local community.

Design System

The visual system was designed to work across event promotion, merchandise, donation information, and social media. I created a flexible campaign mark that could remain recognizable on both a detailed event graphic and a simplified T-shirt design.

The orange, gray, black, and off-white palette kept every application connected while allowing essential information, such as donation needs, locations, and event dates, to remain clear.

Project Goal

My goal was not only to make the weekend look cohesive, but to help people understand that they had a place in it. The final identity gave IMPACT Tippecanoe a strong, recognizable voice and helped present service as something immediate, collective, and deeply connected to the church’s purpose.

What I love most about this project is that the design was never the final destination. It was created to point people toward action—to serve their neighbors, meet real needs, and show the love of Jesus throughout Tippecanoe County.